In a world where truly loving oneself becomes rare in the face of piles of alterations, standards and conventions overexposed in our society, how can we finally succeed in asserting ourselves as we are? Lancôme offers its solution: The luxury to be yourself. For Valentine’s Day 2026, the Freakency team developped a campaign dedicated to the essence of love, self-love, its qualities as well as its imperfections. Because yes, the fact is cosmetics do not enhance us, it is our nature that makes them beautiful. And what better than a walk to express one’s pride? Alone or with others, this route around Paris where the circuit takes up the shape of the emblematic rose of Lancôme, encourages us to love each other, surpass ourselves, while challenging each of us to pass the checkpoints of the circuit. As a reward: some exclusive Lancôme products in limited edition, and the satisfaction of having thought about oneself above all, especially on a February 14th.