With full transparency is a campaign designed by Freakency to impose G-Shock as the only and unique reality in the face of counterfeits of their irreplaceable watch models, which completely lose their quality and authenticity. For this, we have implemented a series of VR filters on Snapchat, as well as a display campaign using the same principle: inspired by radiology, the filter scans us to sweep away the unnecessary and keep only the real : the G-Shock watch. In addition to this campaign, a pop-up dedicated to the authentication of watches made by experts, as well as a real size watch taking the place of the mythical clock of Saint-Lazare, in Paris.