After a common thought I had with some of my creative team partners, we went with the fact that the Gen-Z doesn't always feels represented by the brands they know or use. In fact, they say that we don't give them many spaces or opportunites to fully express themselves. This is why we created Freakency, the first french agency made for the Gen-Z. In collaboration with Maïcha Keita, my creative team, we worked on a fresh and brand new visual identity for the agency. Our main goal was to put ourselves and our brand at the same frequencies than the young generation, while also being able to represent their dynamic and diversity.