91BPM

&

2023

Couverture de 91 bpm

About

During the creation of a music streaming app project focused on the rap genre, I developed the visual identity as well as the wireframes and prototypes of the app. To promote the release, I imagined a campaign who's playing on the silhouettes of the rappers to guess through the lyrics of one of their most popular songs. The name "91BPM" refers to the BPM (musical rhythm) used in rap, but is also a reference to Essonne, my original department — known for being the original source of many famous French rappers.

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