As part of an ongoing Art Direction project, we were asked to develop the visual identity and prototypes of a music streaming app, specialized in the genre of our choice. A promoting campaign was also to expect. I chose to create a streaming platform centered around rap music. The name “91BPM” refers both to the BPM (beats per minute) commonly used in rap music, and to my home department, Essonne (91) — known as the birthplace of many famous French rappers.